Claiming CoD Will Ruin the Gaming Industry is Stupid

Call of Duty is a silly, silly, silly franchise. In many ways it’s also funny as fuck, as well as the constant sharknado of profit-generating hype from gaming and entertainment media, adoring fan-boys and seething masses of exclusionist haters. Next title to be released, Ghosts, is already generating hype momentum through playable dog characters and mechanics enabling them to drag their bottom on the living room carpet and shit in the flower bed in a pre-order-exclusive multiplayer maps of your mum’s house.

call of duty ghosts dog

Terrorists and postmen: we’re going to find them, and we’re going to kill them.

One of the most interesting aspects of the current gaming industry and situation is the Cod vs every-other-game debate. Almost every comment section related to some gaming topic, no matter how goddamn loosely, will over time degenerate into comparing something to CoD, and why CoD and everyone who plays it is a waste of metabolic functions and perfectly usable, geometric, three-dimensional space. Some time ago frustrated Red Orchestra 2 developers made some interviews complaining about how Call of Duty was ruining the shooter genre: while testing their game on their core demographic – surprise fucking surprise – adolescent males, they received continuous complaints about their game in every aspect it differed from Call of Duty. They complained it didn’t have auto-aim like CoD (“I’m good at gaming cos I’m good at CoD, so your game’s got to be shit”), it didn’t feel like CoD and didn’t have graphics like CoD. and the only way to make it better was to make it more like CoD.

It was just one example of how the series’ embarrassingly gargantuan success has affected the gaming industry: every game studio carries out similar focus testing on their core demographics, and similar results racking up means studios wanting to parrot CoD’s visual style and gameplay, as the argument goes, in pursuit of trying to parrot their profits. Of course this just demonstrates how stupid developers and publishers are, but more of that later on.

I always imagine his doing a dance in this picture.

I always imagine his doing a dance in this picture.

Last few years gaming critics and gamers have been complaining how the shooter market has been homogenized to a fault, to a point where last year’s E3 presented so many identical modern military shooters, with same looking weapons, dirty gray and brown graphics and enemies, that many people got distracted and couldn’t tell anymore which fucking game they were watching. Or if they had simply lost their minds under the sensory barrage and hallucinating they were shooting mainstream publishers and developers. Naturally, the mainstream trend is always followed by an equal countering trend in direct opposition, and gamers are getting really fucking fed up with the same modern military shooters shooting the same fucking brown people and all the games looking more and more like the same fucking Call of Duty game they have been publishing with different titles over and over again.

To go back to why this is all going on, you have to go back to Call of Duty 4: Modern Warfare. Modern Warfare, was by all means, a good game. It was a seriously fucking successful game. It was refreshing and new, filled with action and well functional gameplay, directed a lot like a good action war movie: jumping directly into action between different characters in a very smooth and natural way, with decent characterisation and story. Modern Warfare was also quite decent in its implied background values, demonstrating the human suffering and tragedy of war and global inequity, as well as drawing the attention of overweight and over-privileged little shits to a world of violent conflict, instability and poverty outside the first world. It had a couple powerful scenes, such as a third-world president driven through the streets of a city under a violent, military coup, where civilians are hiding in dumpsters or gunned down by soldiers and looking through the eyes of that president when they are executed with a shot in the face. Or the marine crawling from a downed helicopter after the detonation of a nuclear device, looking at the ruined city with dust and debris flying through the air, backgrounded by a growing mushroom cloud as your vision goes dark as you are dying of rapid radiation poisoning.

call of duty nuke modern warfare

During the same game you play as the British SAS, sorting out shit in the shadows, who are portrayed quite true to real life: as sociopathic, amoral thugs, who think very little of torturing an enemy commander by beating their face to a bloody mash, before executing them by shooting them in the head.

Of course, the series deteriorated very rapidly as the studio pushed out annual titles, which underneath were just watered-down version of their initial cash-cow. Of course, this did nothing to stop the franchise from making obscene profits and moving it to the center of the shooter genre and AAA-gaming, leading to mainstream shooting mimicking almost every aspect of it short of one: its success.

What CoD essentially is, is McDonalds. Fast-food. Mass produced and highly-processed shit, chemically developed to taste nice and fatty with more chemical, addictive, additives than actual meat, and just about all that a boy of 12 wants to consume. CoD, at least I think, owes its success to being tested and developed to an absolute point to satisfy one core demographic: adolescent boys. Fast paced action, dropping the player directly into the fire-fight without the burden of story, character arcs or needing to learn and master game mechanics. All that matters is reaction times. You press one trigger to raise the iron-sight aim and focus on the nearest target automatically and the other to fire. If you get hurt, you regenerate in a few seconds. You die and the game automatically loads or you respawn in record time. The gameplay is developed to an absolute fault with all the corners cut off, to induce the one single kind of good, meaty gameplay flow, that attracts boys between eight and sixteen like websites about nipple-slips and nutella. So, through good calculation, careful development and marketing Call of Duty has managed to corner one specific gaming industry demographic.


The problem arises from one simple problem, that despite decades of development in gaming demographic development, adolescent boys are still the archetypal gaming demographic. Today the percentage of female gamers is around 47%, and average gamer age is settled to about 30. Women above 18 years of age comprise about one third of all gamers. So here is the problem: adolescent boys have a voice in the gaming industry, that is way the fuck out of proportion to their number and monetary buying-power. Adolescent males are still the most desirable consumer demographic in gaming, and games are developed specifically for that one mythical core demographic, and the one fact the developers and publishers are persistently overlooking is that they don’t want to play their games. They’ve already found the one fucking game they want to play, and that’s CoD. They don’t want your character arcs, RPG elements or innovative gameplay, they already have what they want. Give them an energy drink, headset and Black Ops 2 and they’re happy as a pig in muck, calling your mum a whore and raping the fuck out of some nOObs.

Black Ops 2 and Photosensitive Epilectic Shock on the way

Black Ops 2 and Photosensitive Epilectic Shock on the way.

So to return to the actual point, CoD isn’t ruining the gaming industy. Gaming industry is ruining the gaming industry. And while we’re here on this point, lets discuss another myth. The triple-A shooters are not the same thing as the Gaming industry. Yeah, the AAA-shooter might be the most controversial and visible genre in gaming, but it sure as fuck is not the only one, any more that 12-year-old boys are the only gaming demographic. This whole issue is only an issue because of the obsolete and inaccurate assumptions of a shitty industry. Triple-A gaming is still running after adolescent boys like Catholic clergy, despite the fact that they are only a small part of the gaming demographic, and doing everything in their power to please the little shits, despite the fact that in doing so they are not only shooting themselves in the foot, but shitting on other more lucrative markets. Women above 30 is one of the most lucrative markets in gaming today, but so far only Facebook is directly targeting them, and their time is spent starting multiple fake accounts and spamming their relatives with invites, so they can do better in Farmville.

Picture of a major gaming consumer. Also a ginger little kid.

Picture of a major gaming consumer. Also a ginger little kid.

This issue is one of the shittiest aspects of an industry that is already quite tarnished. Gaming is still defined by sexism and homophobia, which is far too obsessed with first-world, white, young, heterosexual males. All other possible demographics, including different ethnicities, women, sexual minorities and age-groups are grossly and obscenely under-represented in gaming, and it doesn’t look as things are getting much better soon.

Gamers are still very small-minded when it comes to their favorite medium, and when developers try to expand their horizons they often have to fight against the backslash, because their end-users don’t want to play as girly girls with girly vaginas, because that’s just gay. Or as a faggot, because that’s just gay too. Or a black man, cos that shit is gay too. Can you honestly, honestly, imagine a major publisher putting out a game with a trans-gender protagonist? Or what a huge shitstorm would follow? Fuck me, even making it possible for Shepard to have a gay romance in Mass Effect 3 cause a huge outburst. You were OK with a female Shepard having sex with a sexy, blue alien woman though. Grow up. Seriously.

On this point I will give credit to Bioware, who have been far ahead of the rest of the industry in gamer inclusiveness. The Dragon Age series allowed all romance options regardless of gender, and Mass Effect was nice enough to give me the option of being a middle-aged, wrinkly, black lesbian, boning Comms Officer Traynor in the shower. (On the topic of ME romance options, fans produce the weirdest fucking fan-art. I can imagine people at Bioware have had a lot of troubled sleep.)

Shepard and the burly shuttle pilot clubbing

Shepard and the burly shuttle pilot clubbing.

On another point, even if CoD is currently dominating the AAA-shooters, the gaming industry is far too varied and big to be affected long-term. An industry that is capable of producing content from Antichamber to Little Big Planet, from Civilization V to Arkham City and Euro Truck Simulator 2013 to Fallout New Vegas is not easily sunk or squeezed to a single formula. Honestly, an industry that has a profitable niche for something as fucking weird as Forklift Simulator is going to be just fucking fine, no matter what kind of shit is being spewed out by one of its many, rich, varied genres.

So that’s why claiming CoD is ruining the gaming industry is fucking stupid.


5 responses to “Claiming CoD Will Ruin the Gaming Industry is Stupid

  1. Nope, your article is completely wrong. FPS is in fact ruining the industry by oversaturating the market. Play any FPS game, doesn’t matter what it is or what it’s called. They are all the same! They all play the same, the storylines are formulaticly the same, %$#@ even the gun modeling graphics are the same. The last good FPS game worth a %$#@ was Halo: Reach. Nothing else.

  2. Also, politicizing gaming events like E3 & indie events are making things worse. Racial inequality in the gaming industry? A lack of female protagonists? WTF! NO! The only real reason there is a lack of representation of other main characters is because women disproportionately don’t want to make games, that’s it! that’s the source of the problem. But everyone would rather take the easy route and say that it’s the studios, or the developers, or that it’s racially biased white males.

  3. Besides blatant DRM, and the inability to resell games so that gamers can actually afford to buy other games, not to mention Polarizing issues like feminism or a lack of black charactization which in the end will only serve to separate everyone black or white, will be the absolute end of the gaming industry. I almost don’t even care at all anymore. Probably the only thing that will make this go away is if the industry ends up crashing like it did in the 80s.

  4. Go ahead, delete these comments, idc. I’m almost done with gaming in general anyways. I used to worship this industry, I wanted to become a developer and make games for a living. (which is why I’m leaving these comments, because It’s something I used to emotionally care about a lot.) You can consider this a final rant from a die hard gamer of the 90s. I quit, the industry can suck the fattest %$#@ on the face of the earth. Goodbye.

  5. Relax mate, I’m not going to censor your words and hound you to the ends of the Earth like some Edward Snowden, bent on silencing every dissident voice like fucking God or some omnipotent shadow government. My insanely inflated ego can handle someone disagreeing with shit, and automatically assuming I won’t allow any opposing views on my own, personal, petty, mean little forum is a grim vision of the internet as a medium of communication altogether.

    Sure, I won’t argue that FPS is over-saturated with monotonous modern military crap, but one of the main points is that the influx (which I do hope is slowing down by this point) of these annual CoD titles and their poor imitations by other publishers are only a symptom of a bigger problem. This being that the gaming industry, in many ways, is full of greedy business people, who really don’t understand their own industry. Brutal competition between publishers and studios, as well as ever growing production and marketing costs, along with a world-wide financial clusterfuck, has lead to an industry-wide retreat into safe positions, where everyone is too afraid to break the mold and spend their time and money frantically producing copies of what they think produces most money. No one can get left behind, and they have to watch each other like hawks and match every chip they put down in graphics, marketing and hype. The one who really gets fucked, besides smaller developers, who are under more pressure than ever, is the consumer, who have a choice between CoD, Battlefield, Medal of Honor War-criminals, and what ever else.

    The big argument is that games are shitty because the industry is shitty, but also that things are going to change, one way or the other. I really doubt the entire market can crash like the 80s, though I’m not going to shed one shitty tear for EA, Ubisoft or Activision if it does. My guess is everyone’s just going to get fed up with Modern military shooters, and that particular genre just sort of fades away. Similarly how the market was overly saturated with Doom-style FPS’s in the 90s, and the genre needed a new kind of shooter, which happened to be Halo, to really revitalize the genre.

    There’s been some amazing shooters just this last year or two, like Far Cry 3, with awesome, organic, open-world game-play, RPG elements and knobbing; as well as Pay Day 2, which apparently is also awesome as fuck, and also represents a healthier business model, with sensible production times and costs, and minimal marketing, currently leading Steam Sales and selling like cocaine-flavored pancakes.

    Further, there are talented women in the industry as well, though it is quite male-dominated, who are passionate about gaming and development, but who also have to deal with a lot of abuse and shit slinging just for having the insolence to work in the industry. Just recently Jenifer Hepler left BioWare, partly because she kept receiving abuse and death threats to her family from gamers, due to her writing in “Dragon Age 2”. Now that’s really fucked.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s